The Edit

The Launch Of Human Fundamentalism!

Where? Beak Street

When? 15th of March 2012, 6-8pm

To kick-start the Art team Human fundamentalism tour Beak held a launch party, inviting fans of the brand to experience the new collection in full swing.

Ross and Charlotte were placed on the shop counters in the windows performing a transformation. The models (who were also dancers) were styled by Boutique alter ego (for more information on boutique alter ego. The model/dancers then performed in the windows showing of there new looks.

The Beak street team gave offered their guest makeover’s using the new collection.

Emily, Make-up Artist: “It was a fever pitch of colour, charisma and charm. Everyone was so eager to try it all on and the atmosphere was buzzing!”

Jessica, Assistant manager: “It’s one of the first times I’ve seen that sheer amount of people in one room, all genuinely excited about the products sat in front of them. I didn’t see one person who didn’t have it all over their hands in anticipation to see what it would look like on! Such an inspiring night!”

Where? Selfridges Oxford St, London

When? 16th + 17th March, all day

To celebrate the new collection launch Selfridges Oxford Illamasqua offered free transformation customers with the art team. When not busy transforming customers, Ross and myself created tribe looks on a beautiful model. Once again the model was styled by Boutique Alter Ego.

Debbie Taylor Assistant Business Manager Oxford street Selfridges counter: “Our model created a fun and vibrant focal point for not just our counter but for the whole beauty floor at Selfridges. We were inundated with international clients wanting photographs and information about the amazing looks created by the Art team.”

The collaboration with boutique Alter Ego was great with the launch. Myself, Ross and Adam got to create our own tribe member throughout the day on our models. Customers loved the transformations and the new collection.

Pop down to Selfridges to experience the human fundamentalism collection for yourselves.

More Human Fundamentalism counter and store launch stories to come!!


Govinder Rayt

Govinder Rayt

Writer and expert