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Freak nominated at the FiFi UK Awards 2012

Illamasqua’s  first fragrance Freak was nominated for two prestigious FiFi Awards at their star studded 20th Annual event on the 17th April 2012.

Known as the ‘Oscars’ of the fragrance industry, the 20th Annual FiFi Awards 2012 took place at one of London’s most popular venues – The Brewery on Chiswell Street.

Over 500 industry guests including a host of celebrities such as Kim Kardashian, Richard E Grant, Nancy Dell’Olio and Caryn Franklin attended the glitzy and glamorous event.

The evening started with a Champagne Reception held in the King George III room where guests mingled before being ushered to the Porter Tun room for a sumptuous Dinner. The room was splendidly decorated in true British style – red, white and blue – in celebration of the Queen’s Diamond Jubilee and the forthcoming Olympics.

Freak was nominated for Best New Female Fragrance and Best New Female Fragrance in Limited Distribution at the awards and was up against the biggest fragrance giants in this massively crowded market.

Although Freak didn’t win on this occasion Illamasqua Founder Julian Kynaston and I were proud for Freak to have  have been nominated and delighted to attend the event to represent our amazing brand.

Azzi Glasser, Freak’s Fragrance Designer and Sophie Kretowicz from Family Three were lucky enough to meet Richard E Grant who later in the night had a little trouble pronouncing Illamasqua on stage during our nomination, much to our amusement. Richard….. It’s Ill-a-mas-qua!



Govinder Rayt

Govinder Rayt

Writer and expert