Freak and its distinctive trail

Today we are exploring the design of the Freak bottle and packaging as we look at and share the inspirations behind Illamasqua’s first fragrance…and of course, where the idea to feature the snail came from!
Freak is encased in a beautifully ornate art deco-inspired bottle, tilted to one side, as though confirming to the dictates of an alternative reality. 

Its smoked glass dances in the light and features a delicate silver snail and its trail, symbolising an addictive passionate path of desire that is both distinctive and unusually provocative.

“A charming silver snail is attached to its side, a snail being a creature that is perfectly formed yet not admired as being conventionally beautiful by the masses, this represents Illamasqua’s love of beauty in all things, especially the unconventional.” – Lee Bennett, Head Designer on Freak of the Propaganda Marketing Agency

Freak is available to pre-order now, click here to shop


Govinder Rayt

Govinder Rayt

Writer and expert