Express Yourself with Attitude

At Illamasqua we’re notorious for pushing boundaries and expressing our creative sides. Now it’s your turn. This summer, why not try something new and express your true colours with our NEW in-store service ‘Express Yourself‘; the perfect way to learn the simplest make-up trends or try something a little more creative.

For the launch of our new ‘Express Yourself ‘ service, we teamed up with make-up artist extraordinaire, Bea Sweet Beauty, to create some bold and colourful Express Yourself looks and to learn her top tips on express makeup, with attitude…

Rainbow eyeIMG_1162   Double eyeliner flick



Ombre Lip


Tip 1

Don’t think about it too much, if you want to try a new shade, shove it on and see how you feel wearing it, you might like it!

Tip 2

Keep colour to a specific area; maybe a yellow on just the eyelids or a blue towards the outer corner, it doesn’t have to be huge to make an impact.

Tip 3

Try a cream highlight swiped along the cheekbone teamed with black mascara and a red lip, super simple but such a statement image.


Enter our ‘Express Yourself ‘ competition! To enter, try our Express Yourself service in store, follow us @illamasqua and tweet or instagram a photo of your look, tagging us with #illaxpress. Every month we’ll pick a winner and send out a prize!

‘Express makeup doesn’t have to be boring. Even a small change can create an entirely different look. Try adding a second flick to your usual eye liner, a deeper tone on your lips or a small pop of colour to your eyelids.’





Don’t forget to share your ‘Express Yourself’ looks with us on instagram and twitter #IllaXpress

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Nadine Bourne

Nadine Bourne

Writer and expert