Blogger event for Body Electrics

I am starting to plan the blogger event for April 7th and 8th in the UK, as well as working on one for all y’all NYC based bloggers and it’s going to be fantastic [if I do say so myself…!] so, in celebration, I want to let you all know a little bit more about our Spring Summer collection.

Due for a mid April launch across all counters in the UK – and May in the US – Body Electrics celebrates the body in motion, enhances your individual contours and is an explosion of electrifying energy. Again, we have new product textures and some otherwordly shades and unique finishes.

I went behind the scenes of the shoot in January to find out all the details, hints and tips and interviews with the creatives and I will post these as we get closer to launch date…

Here is the interview with Warren du Preez and Nick Thornton, the fantastic photography duo. Their inspirational photographic style [showcased in the below images] was a big influence on the final Body Electrics shoot…

You collaborate with Alex Box frequently. Do you have a shared vision on beauty?

We have a shared creative passion for what we love to do and a vision to making things all beautiful and mysterious .

What are your main focuses when conducting a beauty shoot? The model, the fashion, the make-up or the technical aspects of photography, for example?

Finding a beautiful, unique face that you can transform with direction, light and magic. Working with people who have an interesting vision to what they do and bring all these elements together.

How would you describe the shooting of the Body Electrics campaign?

An electrifying emotion of fantasy


Who or what are your main influences and/or points of reference?

Our imagination and a perseverance with a vision , life experiences and other artistic expression inspires us

What does Illamasqua mean to you?

Alex’s dream and passion



Govinder Rayt

Govinder Rayt

Writer and expert