As a brand that promotes the right to experiment and self-express, Illamasqua is proud to support and encourage changing attitudes towards gender barriers within beauty. We encourage our customers & fan base (the Illamafia) to celebrate individuality and go #BeyondTheStereotype.
Illamasqua Human Up: Beyond The Stereotype
Illamasqua’s antidote to the traditional Christmas campaign explores gender and pre-conceived expectations of beauty. Going #BeyondTheStereotype, Illamasqua are getting festive with self-expression, confidence and colour.
Our antidote to the traditional Christmas campaign, we explore gender and pre-conceived expectations of beauty. Going #BeyondTheStereotype, Illamasqua are getting festive with self-expression, confidence and colour. The Human Up campaign focus on Gender Freedom within beauty, and now our social campaign is challenging the Illamafia to share how they ‘Live beyond the stereotype’ of gender and it’s meaning to them. Inspired by the name of one of our products, we have asked influencers from Instagram to join us and share their story. We hope to encourage others to talk about this subject and create an important discussion within the beauty community.
We invite you to join us in going #BeyondTheStereotype;
- Create a makeup look using one or more of our products as the main focus
- In the caption use the hashtag #BeyondTheStereotype and tell your story inspired by the name of your product.
For inspiration, take a look at what some of our Influencer friends have created so far…
MIA KENNINGTON – @thrillsoftomorrow
“✨Energy✨.
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We are all made up of one thing and that is ‘ENERGY’. It surrounds us everywhere, there is no structure, straight lines or mould to fit, it’s infinite.
I chose this word as it reflects pushing past the boundaries of the typical beauty standard. There should be no limitations or rules on how we chose to express ourselves! There is no one way to be. Our actual beauty, our inner power, transcends from somewhere else entirely.⚡️ The way you portray yourself should unquestionably be down to you alone. We are so lucky there are platforms which create us this freedom. Sometimes its easier to relate to thousands of acquaintances, than it is to reveal parts of yourself to an intimate crowd.
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I believe what we give back to the world has an effect on us.
How you distribute your energy daily is something to be aware of. Use your time wisely, and spend it not on absorbing hateful comments or believing that ignorance holds any truth. Let’s use it for creating, making, relationships, growth – everything you know that’s worth your time!
🔥Seek what sets your soul on fire!🔥
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@illamasqua dared me to talk about #BeyondTheStereotype for their #HumanUp campaign, I dare you to do the same!”
