Looks

Behind The Scenes …

Our SS12 Human Fundamentalism collection is always a rich collaborative project, the wheels of which are set in motion months before the collection launch. After the products have been signed off by our Creative Director Alex Box, Joint Managing Directors Julian Kynaston and Joseph Corre and New Product Development Director David Horne, the photoshoot is the next point of focus …

Weeks of meetings between the Illamasqua team, model agencies and the creative collaborators [hair, styling, set design, nails, photography, videography…] hones down a distinct visual point of reference, but we also believe in creativity flourishing on the day! Sometimes, it’s only when a model has finished in make-up, hair and nails that the stylist knows instinctively what pieces will work or the nail artists can understand which nail art will work with that particular models make-up etc…

So without further ado, may I present to you: Human Fundamentalism: Behind The Scenes …



Govinder Rayt

Govinder Rayt

Writer and expert