The Edit

Beauty meets technology

What happens when the fast evolving world of technology meets the beauty industry?

If you haven’t seen the genius behind some of the things a 3D printer can do, then you are surely missing out! Prepare to be enticed by the wonders of technology and the beauty of art as beauty meets technology to create this lovable video showcasing nail art through use of a 3D printer. Watch this stunning video here:

The care and craft that went into producing this video shows how far we will go to create something iconic and beautiful. Our very own Creative Director, Alex Box is no stranger to make-up fused with technology and we certainly love any new medium that allows us to expand our creative visions and innovate.

We share with you some examples of Box’s digital make-up ventures:

Alex using UV light with Wired Magazine May 2014. Photographer: Max Oppenheim

Beauty meets technology

Digital make-up application. Photographer: James Meakin 

Beauty meets technology

Alex at Selfridges for her performance: ‘Master of Creativity’ October 2014

Beauty meets technology

What could possibly be next when beauty meets technology? The mind boggles!

Screen Shot 2015-07-08 at 15.29.28

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Govinder Rayt

Govinder Rayt

Writer and expert