Beauty before Age – star in Illamasqua’s next campaign

At Illamasqua we like to break the rules! This time we’re breaking the unspoken prejudice of age, not just in cosmetics but society in general.

We are looking for beauty without limits – age limits, because beauty has no sell-by date. That’s why our new campaign will feature people of all ages.

“Why should it be the case that you hit 40 and morph into a dull, boring version of your original self? Bombarded by products to hide your age rather than celebrate your experience and vitality.”

Joseph Corrė –Illamasqua Joint MD


Lauren Bacall said ‘think your whole life shows in your face and you should be proud of that’ I agree. What makes one person unique from another is in their soul and what is projected through their eyes, their wisdom, life story, experience, individuality and presence.”

Alex Box – Illamasqua Creative Director


Our professional products and brand ethos are transcendent of age; anyone can self-express, be empowered and feel beautiful with bold make-up.


If you’re someone who never lets age define you, or you know someone who fits that description we encourage you to nominate your mothers, aunts, grandmothers or any strong person in your life to be part of their next campaign in a glamorous beauty shoot celebrating all ages and diversities. As well as individuals, we are looking for pairs – from mothers and daughters to nieces and aunties, to grandmothers and grandsons. The combinations are endless.


“From day one we said that Illamasqua could never be defined by social demographics, age or sex, but simply by a mindset. Our customers come to us to seek out permission or gain confidence to wear make-up louder and prouder.”

Julian Kynaston – Illamasqua Founder and Joint MD 

Nominate yourself or someone else at  from today and if chosen that person would need to be available to attend an open casting mid-May 2012 and be part of the shoot taking place end of May 2012.


In return, all those featured in the campaign receive £500, a new Illamasqua make-up kit worth £500 and a framed photo of yourself like you’ve never looked like before.

Ready to stand up for beauty that defies age limits? What are you waiting for…click here to nominate yourself or someone you know.

Govinder Rayt

Govinder Rayt

Writer and expert