The Edit


The time has come to introduce you all to our final Beauty Before Age competition winner. Over the past few weeks we have given you a weekly interview with our gorgeous Generation Q models; Evelyn, Mairi, Patricia, Ian, Karen and Amrit who have shared there experiences with us and how it feels to be the faces of Illamasqua. This week we bring to you the beautiful Georgia.  From a young age Georgia has always had a passion for make-up so decided to nominate herself for the Beauty Before Age campaign and now she tells us all…

Tell us a bit about yourself?

I’m 22 and from Leeds, I’m a make-up artist and am just in the process of moving to London which I’m really excited about. I love London for the opportunities.

What is your personal relationship with make-up?

My relationship with make-up started when I was around 15, I remember going into what we used to call ‘emo’ shops and buying the star gazer eye shadows… I used to try fit as many colours onto my eyes as I could – I don’t remember ever using a brush so it would have looked terrible! I remember drawing lower eye lashes (1960’s style) before school, my head of year had telling me to take it off and said ‘that’s how she used to wear her make-up when she went out, it wasn’t for school’… I didn’t start wearing foundation until I was about 19-20. I always wore make-up to try and stand out rather than hiding behind it. Now I work with make-up every day. So we have a pretty close relationship. We’re in love. Ha!

What were your initial reactions to finding out you’d be chosen from thousands to star in Illamasqua’s AW12 campaign?

I couldn’t believe when I got told that I’d got into the final never mind win the competition. So when I found out I actually screamed! I was at work when I found out, and called my mum and dad straight away. I just couldn’t believe it. I still can’t believe it.

Walking on set, how did it feel to be a model and experience a professional photoshoot?

When I walked on set everyone was really nice, it was when I saw Alex Box I was like ‘oh my gosh’ in my head. And then I was straight into nails and hair before it all had a chance to sink in. It was such a good experience overall. I had a really good day.

What did you think of your look and is there any piece you can’t wait wear?

When I saw the look for the first time, I thought it looked amazing. I had no idea what it would look like I remember not wanting to see the final look right until the end. The contouring and the shading are out of this world. The empower palette looks gorgeous, I can’t wait to use it, the colours are perfect for autumn/ winter.

What was it like having your make-up done by Creative Director Alex Box?

Having my makeup done by Alex Box was such a surreal experience, I’ve watched her videos on the website and on YouTube so much. When I found out that Alex would be doing my make-up that was exciting in itself. She had such a nice presence, I felt really calm and relaxed by the end of the experience.

Are you excited to see your imagery on Illamasqua counters across the world?

It still hasn’t sunk in that my face will be on counters across the world! It’s crazy, I’m looking forward to seeing the images and how they will look finished, I sneaked a peak at the monitor during the shoot but that’s all I’ve seen. My family and friends are excited too.

What are your thoughts on our use of real women for our campaign?

I think it’s so refreshing that you’ve used real people, it’s great that you’ve used people of all ages. It shows what Illamasqua as a brand is about. I think it’s important to have such a strong message to all customers new to makeup and for customers that have worn make-up for a long time.

Why do you think that women should be empowered to wear bold, colourful make-up at any age?

Make-up makes a person feel good whatever age. I know that if I’m having a bad day I will search for my red lipstick and put it on. It just makes me feel better. I believe that colour can change your mood, so who’s to say you should stick to browns and beige when you get past a certain age. That is boring. I don’t think it should matter at all; people can wear what they want.

What have you taken away with you from the whole experience?

I think this whole experience has given me a lot of confidence, I was fairly confident before but I feel I may have held back in certain aspects of my life. Now I just want to do any and everything. It’s also given me the drive to carry on with my make-up career, and maybe even try modelling.


Govinder Rayt

Govinder Rayt

Writer and expert