Ask An Artist: Foundation Shades

Hi Illamasqua! I wanted to try either the Cream or Powder Foundation and was having a little difficulty in choosing a shade. I am of Asian (filipino) descent and am medium complexioned. Usually when I test foundations from different brands I land right smack dab in the middle of whatever shade range I am looking at. I am yellow based but have a bit of beige undertones in my skin as well. I don’t think I have as strong a yellow undertone as do a lot of asian women. Can you please help?

Francesco and Gillian from Selfridges London have helped me out with this query:

“We think she may be 320. This would fall closest to the competitor shade that she mentioned.
230 will be to muddy in tone for her and 215 may be a little to light.

We would also suggest the Matt Primer – Asian skins can tend towards oiliness, so this primer would help to smooth out that out and rebalance the texture of the skin.”

Govinder Rayt

Govinder Rayt

Writer and expert