The Illamafia

Alex Box at Paris Fashion Week 2015

Alex Box

at Paris Fashion Week

Paris Fashion Week has been on everyone’s lips this week, but here we catch up with our Creative Director, Alex Box and First Assistant, Nicola on the work they produced with some of the most sought after designers of the season.

“The Trapezoid shape and colours used on Issey Miyake we’re inspired by the clothes, especially the Kaleidoscope skirts that the models wore as belts and revealed by spinning on the catwalk.”


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“Veronique Leroy wanted a unified team of girls. This was displayed through the make up. The broken black liner. Still classic French but with a hint of Punk. “

veronique leroy


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“Guy Laroche is one of the oldest French couture houses, showing the collection at the Grand Palais. The silver eye was created using our fingers.” 

Mika (below), Alex Box’s Second Assistant, applying make up for the Guy Laroche show

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Alex Box in action (below)

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Did you catch Alex’s work for London Fashion Week? Gareth Pugh presented a breathtaking autumn/winter 2015 collection at the V&A for London Fashion Week. The new looks were black capes, voluminous skirts and leather jackets. A raw gestural St Georges cross applied with fingers representing both dragon and saint ,powerful iconography.




For more inspirational makeup, fashion and lifestyle, follow Alex Box, Creative Director of Illamasqua here as well as First Assistant, Nicola here and Second Assistant, Mika here.

What were your 2015 Fashion Week highlights? Are you a New York, London or Paris fan?

Lots of Illamasqua Love,



Govinder Rayt

Govinder Rayt

Writer and expert