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Rich Liquid Foundation in 100
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Rich Liquid Foundation in 100 Rich Liquid Foundation in 100 Rich Liquid Foundation in 100 Rich Liquid Foundation in 100

Rich Liquid Foundation
in 100 Pure white

$41.00
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Product details

A long-lasting foundation for maximum coverage, Rich Liquid Foundation in 100 is loved by professional make-up artists for its easily blend-able formula and water-resistant finish. Providing a semi-matte finish, it conditions the skin whilst absorbing ingredients reduce excess oil, creating the perfect canvas for your make-up creation.

30ml 1FL. OZ
price per 10ml £8.33

Artist tips | Delivery & returns | Ingredients

Using the Foundation Brush, apply an even layer of Rich Liquid all over the face, starting from the centre of the face, blending outwards. A pea sized amount of foundation is all you need, as a little goes a long way.

For a fuller coverage, set Rich Liquid Foundation with Powder Foundation.

Delivery MethodPriceDeliveryNotes
UK Standard FREE 2 – 3 working days Free on all orders
UK Premium Next Day £4.95 Next Day (7am – 9pm) Order by 2pm
UK Premium Next Day AM £6.95 Next Day  (7am – 12pm) Order by 2pm

For non-UK Delivery Information view our International Delivery Page.

Returns
We hope you love your new make-up. However, if there is a problem with your order from illamasqua.com, it has arrived damaged or does not contain the colour/product you specified, please return it to us within 30 days and we will replace it or provide a refund.

Please note: we cannot accept returns on used products.

View our full returns policy for instructions on how to return your items.

HYDROGENATED POLYISOBUTENE, POLYMETHYL METHACRYLATE, OCTYLDODECANOL, C18-38 ALKYL HYDROXYSTEAROYL STEARATE, CYCLOPENTASILOXANE, SILICA DIMETHYL SILYLATE, ETHYLHEXYL METHOXYCINNAMATE, TALC, HOMOSALATE, VP/EICOSENE COPOLYMER, KAOLIN, TOCOPHEROL, TOCOPHERYL ACETATE, PHENOXYETHANOL, METHYLPARABEN, TRIMETHYLSILOXYSILICATE, DIMETHICONE, ETHYLPARABEN, PROPYLPARABEN, BHT, PARFUM (FRAGRANCE) [+/- MAY CONTAIN / PEUT CONTENIR: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), CARMINE (CI 75470), RED 36 (CI 12085), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140), FERRIC FERROCYANIDE (CI 77510), RED 7 LAKE (CI 15850), YELLOW 6 LAKE (CI 15985)]

Made in Germany

Artist tips

Using the Foundation Brush, apply an even layer of Rich Liquid all over the face, starting from the centre of the face, blending outwards. A pea sized amount of foundation is all you need, as a little goes a long way.

For a fuller coverage, set Rich Liquid Foundation with Powder Foundation.

Delivery & returns

Delivery

Delivery MethodPriceDeliveryNotes
UK Standard FREE 2 – 3 working days Free on all orders
UK Premium Next Day £4.95 Next Day (7am – 9pm) Order by 2pm
UK Premium Next Day AM £6.95 Next Day  (7am – 12pm) Order by 2pm

For non-UK Delivery Information view our International Delivery Page.

Returns
We hope you love your new make-up. However, if there is a problem with your order from illamasqua.com, it has arrived damaged or does not contain the colour/product you specified, please return it to us within 30 days and we will replace it or provide a refund.

Please note: we cannot accept returns on used products.

View our full returns policy for instructions on how to return your items.

Ingredients

HYDROGENATED POLYISOBUTENE, POLYMETHYL METHACRYLATE, OCTYLDODECANOL, C18-38 ALKYL HYDROXYSTEAROYL STEARATE, CYCLOPENTASILOXANE, SILICA DIMETHYL SILYLATE, ETHYLHEXYL METHOXYCINNAMATE, TALC, HOMOSALATE, VP/EICOSENE COPOLYMER, KAOLIN, TOCOPHEROL, TOCOPHERYL ACETATE, PHENOXYETHANOL, METHYLPARABEN, TRIMETHYLSILOXYSILICATE, DIMETHICONE, ETHYLPARABEN, PROPYLPARABEN, BHT, PARFUM (FRAGRANCE) [+/- MAY CONTAIN / PEUT CONTENIR: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), CARMINE (CI 75470), RED 36 (CI 12085), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140), FERRIC FERROCYANIDE (CI 77510), RED 7 LAKE (CI 15850), YELLOW 6 LAKE (CI 15985)]

Made in Germany

Customer Reviews

Overall

(14 Reviews)

| Write review

28 November 2016

The foundation is very thick a...
The foundation is very thick and sticky, clumps in your pores and is hard to blend. I would recommend a foundation brush. Filling your pores can be fixed my patting a powder on the top to even it all out and only then does it look nearly perfect. You really need to practice with this foundation to get it right, but it smells
like vanilla so it's not all that bad. The photo is the foundation with a setting powder on top

15 November 2016

I've tried other foundations b...
I've tried other foundations before ordering rich liquid foundation 100 from Illamasqua. What have I to say? It is the best foundation I've ever used, hands down. Perfect and high coverage, smooth texture and, the thing I liked the most, its durability makes it a prime product.

18 August 2016

Pure perfection! So smooth and...
Pure perfection! So smooth and good coverage, I'm so happy

8 July 2016

Does what it says on the tin....
Does what it says on the tin.

1 June 2016

The foundation is amazing but ...
The foundation is amazing but it doesn't suit my skin type, it is very oily and after 25 minutes it will start to look like its melting over my skin. Powder does not help it stay on, try introduce a non oil based white foundation for oily skin people please.

P.s Add a good ingredient for hydrating the skin if you do what I stated above.

12 May 2016

The product works wonders on m...
The product works wonders on my skin, and is the only foundation I've found that actually blends with my skin. No other product has worked as it's either been too dark or just the wrong pigmentation or consistency, as I have really really pale skin.

31 March 2016

Excellent results I needed to ...
Excellent results I needed to lighten my regular foundation which was always too dark, even though it was the lightest tint available. Beautiful finish.

11 March 2016

Great item with great coverage...
Great item with great coverage. It was packaged very nicely and arrived in a timely manner! Cannot complain and I'll definitely come back to place another order.

18 April 2014

Good & Bad
I bought this to mix with other foundations I had that were too dark for my skin - very pale/pinkish skin tone.

I had been using Barry M's white foundation for this purpose as it was cheap (around £7) & worked wonderfully mixed with Mac studio fix foundation, which is my favourite foundation for formula - its just no where near pale enough! When Barry M discontinued their white foundation I bought this at more than 3 times the price which was a bit annoying but knowing it would last a long time & I didn't mind too much.
This mixes well with l'oreal infallible foundation which I had also found to be too dark for me but it doesn't mix nearly as well with Mac studio fix. Studio fix is very creamy & Rich Liquid is very sticky & it just doesn't work for me. I was disappointed by this as I prefer studio fix generally.
Infallible mixes better as it is a slightly runnier foundation.

I perhaps should have gone for Skin Base instead as this formula is just a bit too sticky. I also find it sits in pores a little & can go a little patchy, especially around my nose which can get a bit oily.

1 February 2014

Love/Hate
Now I love love love most the illamasqua products so for christmas I asked my boyfriend to get me this as I haven't changed my foundation for years as i have Very sensitive skin, after a week of wearing this it gave me amazing coverage i could not fault it but by the end of the day you could literally see dry skin patches, so gutted its not for me but maybe ill have to try the other foundations on offer

22 August 2013

This must never go away.
This pure white makeup has become an every day staple for me. I mix it with a drop of Makeup Forever's HD in 'pink' and it creates the perfect shade and consistency, ideal for super pale gingers like me. Applied too thickly, it starts looking bad after an hour or so, but thinly and with a powder on top, it looks perfect for hours. I really love it and don't know what I'd do without it now.

I've tried everything to find something suitable for my very white skin, and this is hands down the best quality white foundation I have ever found. Please keep making it forever k thnx.

8 July 2013

Useful
I have very, very pale skin and foundations are always way too dark, they tend to make my skin look like cardboard. But mixing this pure white in with my normal foundation works very well. The only problem for me is that it is a little too thick for my combination skin. It tends to stick in the dry areas. I would prefer something lighter but I love the white colour.

14 May 2013

Great Foundation - Pure White
I bought it even though I've read a few not very positive reviews of this product and I'm very satisfied!!! I've dry-sensitive skin and this foundation works great: it doesn't crackle or cake, and it's not difficult to blend all over the face at all!!!

11 October 2012

I love this
I love this in Pure White, I also use a lot of it to mix in with my everyday MAC studio fix foundation (I have very oily skin) as the MAC foundations get nowhere near pale enough to match my natural skin tone. My only slight nag about this pure white foundation is when it has been sitting on your shelf for a few month the ingerdients beging to separate and when you go to use it a lot of yellow oily liquid pours out which is strange, but it doesn't affect how the product works once you've squirted that liquid out the way down the sink.
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