News

Introducing our new flagship store

We’ve always dreamed of opening our own Illamasqua flagship store, and now that dream is about to become a reality. In mid September, we’ll be launching our very first independent retail outlet in the heart of London, at 20 Beak Street, which is situated just south of Carnaby Street, between the grandeur of Regent Street and the vibrancy of Soho.

Nestled among the theatres of the West End, Illamasqua’s flagship store couldn’t be better placed. With our rich stage and screen heritage, plus our truly professional credentials, our own little spot in theatreland was the perfect choice.

As always with Illamasqua, there’s more to the new shop than meets the eye.

Within the shop, we’re also establishing the Illamasqua School of Make-up Art. Open to all, it’ll offer a range of professionally designed and led courses that will equip attendees with the skills and confidence to unleash their alter egos and create amazing after-dark looks.

It’s the first of its kind and will help us strengthen our commitment to making professional night-time make-up available to anyone who wants to self-express. Watch this space for more information on courses and opening dates.