We are Illamasqua - an independent British colour cosmetics brand founded on principles of fairness, self-expression and delivering customers professional quality make-up. And we want to send a message to the women and men of Australia: Fight for a fair beauty price!

Since we entered the Australian market we've been frustrated by the inflated pricing of cosmetic products compared to the rest of the world. For too long now, the women and men of Australia have been forced to pay extortionate prices for their beauty products. So we have a clear message:

We are making a stand against the ruthless global giants of cosmetics, who abuse the system by forcing customers to pay up to 61% more than UK prices. It's entirely unjust that a woman in the UK pays just $24 for a lipstick, while a woman in Australia has to pay $40 for exactly the same product.

It's not fair. It's not right. And it's not how we want to treat our customers. But it seems we're the only ones who feel this way.

The big beauty houses know they are guilty of exploitation - why else would they recently offer a small, insignificant 20% discount on their products?

But frankly, the discount is too little, too late. They had the power and opportunity to make a substantial change to the pricing of beauty products in Australia, but instead they chose to continue exploiting their customers.

So it falls to us to make a stand.
We are determined to bring a lasting change to the Australian beauty industry.

We will slash our prices across our entire range.
We will bring Australian prices for our range in line with the rest of the world.
We will lead the way in a fight against the greed and exploitation of the beauty establishment in Australia.
As the first make-up brand to make truly professional make-up available to all, we will fight to give the public premium beauty products at a fair price.
And we will continue to champion self-expression and fight intolerance and prejudice.

Now it's up to you.
To make this change happen we must first demonstrate to the industry that a fall in prices won't mean a fall in our sales. In fact, it means that customers will receive more Illamasqua products for their money, and inturn buy more often.

You decide right here, right now whether or not this campaign moves forward.

You can sign the petition, join our movement, start a big ball rolling and bring about real change.

Or you can choose to do nothing and continue to be exploited. Because the fact is, we can only do this with your support.

So sign your name, make your mark, tell your friends, clench your fist and cry "Hell no!"