The Edit

The Illamasqua Anti-Fascism Pledge

Illamasqua believe in the freedom of expression, equality and diversity. That’s why we are horrified by President Trump’s actions to date. We refuse to remain silent while extreme right-wing populism gains momentum… wherever it is happening.

As such, we will never knowingly sell our products to people who support President Trump’s values. To be part of our community, and to buy our products, you must first pledge to Human Fundamentalism values:

  • Never discriminate against race, colour, nationality, ethnicity, gender, age, disability, sexual orientation or religion, read about our ‘Beyond the Stereotype’ campaign here.
  • Accept responsibility on challenging social and climate issues
  • Speak for those who cannot speak up for themselves
  • Uphold the principles of the S.O.P.H.I.E. charity to stamp out prejudice, intolerance and hatred
  • Support cruelty-free brands. Illamasqua, has NEVER and will NEVER test on animals. You can shop our vegan range here.  #BEAUTYNOTBRUTALITY

We’re realistic. We know we can’t stop anyone buying our products. But we also know that no matter how hard some people work to make themselves beautiful on the outside, make-up can never hide the ugliness inside. So please, if you don’t agree with the above DON’T BUY US.

Prejudice, sexism and racism should never be tolerated. Whether you’re a brand or an individual join us and, together, we can be the change we want to see.

Peace,

Julian Kynaston, Illamasqua Founder.

Anti Trump

Illamasqua believe in the freedom of expression, equality and diversity. That’s why we are horrified by President Trump’s actions to date. We refuse to remain silent while extreme right-wing populism gains momentum… wherever it is happening.

 



Nadine Bourne

Nadine Bourne

Writer and expert