The Edit

Extinct

THE EXTINCT VISUAL FOCUSES ON BRAVE UNIQUE SHAPES THAT EMPHASISE THE EYES, LIPS AND NAILS TO INSPIRE CREATIVITY AND PUSH BOUNDARIES. THIS POWERFUL COLLECTION PROVIDES YOU WITH THE TOOLS AND EXPERTISE TO CREATE YOUR OWN KIND OF BEAUTY THAT CHALLENGES THE EXPECTED.

‘We are seeking to discover, explore, understand and respect the EXTINCT. The living parts of the natural world that are no more, and the crisis of survival many now face. In the year where Punk is celebrated by the establishment it’s meaning extinguished by conformity. We can see the parallels between the extinction of ideas with those of species. Culture in decline is marked by conformity of opinion. Just as monocultures destroy diversity. Illamasqua has always stood against the monoculture of the beauty industry. With the launch of our Extinct collection we are proud to announce and publish our roadmap towards environmental sustainability and to strengthen our commitment to celebrate the diversity in beauty.’
Joe Corre, Illamasqua Chairman

Eye Palette – Demise

RRP £34.00

A quad palette of easily wearable powder eye shadows that create a textural and autumnal smoky eye. For a limited time only, the ‘extinct’ Illamasqua eye shadow in Gimp has been brought back following a call from our fans and included in the new Demise palette.

Shades: Wilt (Red Gold), Gimp (Black Blue), Lost (White Gold), Interitus (Burgundy).

Powder Eyeshadow

RRP £16.50 each

Two highly pigmented powder eye shadows with an iridescent finish, a translucent blue frost alongside an ‘extinct’ pale copper Illamasqua shade. Wear alone with a delicate wash over the eyes, or layer up and apply with a damp brush for a more solid colour finish.

Shades: Jubilance (Pale Copper) and Cascade (Blue/White Frost).

Pure Pigment

RRP £17.50

A finally milled holographic pigment that can be worn alone to softly reflect a translucent blue or layered over a deeper product to give it a 3-D punch.

Shades: Axolotl (Holographic Blue)

Gel Liner

RRP £20.00

A deep, emerald green gel liner with a soft iridescent finish. Use to line the eyes for an alternative graphic liner, or blend all over the lid and layer new Pure Pigment in Axolotl for an unconventional smoky eye.

Shades: Quixotic (Emerald Green)

Matte Lip Liquid

RRP £18.50

The ultimate matte lip for creating a bold and precise finish. Use alone for a deep purple hue or layer on top of Pure Pigment in Axolotl for a two toned, supernatural shine.

Shades: Exoskeleton (Dusky Plum).

Nail Varnish

RRP £14.50 each

Two daring shades that offer a high shine finish. A deep merlot injected with glitter particles and a two-toned green that mimics iridescent beetle wings. Wear over a black polish to intensify the colour.

Shades: Quagga and Remains.

Take action

A direct response to the devastating effects we as humans are having on the planet and wildlife, Illamasqua is asking you to join in the conversation and ignite your inner Punk spirit to speak up, self-express and take action. Illamasqua strongly believe in protecting people, animals and the world we live within and to coincide with the launch of Extinct, Illamasqua proudly launch the company’s Green Policy as a commitment to ensure a more sustainable future. This long-term plan outlines our continued goal to make Illamasqua a conscious and purposeful beauty company.

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Govinder Rayt

Govinder Rayt

Writer and expert